Hirka's Chicken Feet Leather Shoes Are More Recognized, This Is The Secret
, Jakarta - It hasn't even been one year yet, the number of followers on the instagram of Hirka's chicken feet leather shoes from Bandung, West Java, immediately shot. From only around 1,500 people in September 2019, to almost 11 thousand followers in July 2020.
The secret is in the right digital marketing strategy. One strategy used is to promote these shoes with the help of influencers . Hirka also uses the services of doctor Tirta, who has been known as a sneaker influencer.
" Doctor Tirta is very helpful in introducing our product more broadly," said Hirka CEO Nurman Farieka as a speaker at the SATU Indonesia Awards 2020 webinar in Jakarta, Saturday, July 4, 2020.
After cooperating with Dr. Tirta, sales of Hirka's chicken feet leather shoes immediately shot to 300 to 400 times. Nurman admitted that product promotion using influencer services cannot be done haphazardly, it cannot just be based on the number of followers.
However, the influencer character used must be in accordance with the product you want to sell. "So it's just right , he (Doctor Tirta) has the power there," said Nurman who is also the winner of the 2019 Indonesia ONE Awards.
Now, Instagram and other social media from Hikra are also growing. Hirka also developed his own website, hirkaofficial.com.