National Food Security Day, This Company Invites People to Consume Protein
, Jakarta - In commemoration of World Food Day which falls on October 16, PT Japfa Comfeed Indonesia, Tbk ( JAPFA ) is trying to encourage public protein consumption by collaborating with several digital markets. "The expansion of this online sales service is a manifestation of our concern and commitment in supporting the national food security improvement program through the provision of sufficient and guaranteed quality animal protein sources for the community," said Rachmat in a press statement received by Tempo on October 16, 2020.
Regarding the people's need for animal protein, the level of protein consumption in Indonesia is still low. The Organization for Economic Co-operation and Development (OECD) said that the level of meat consumption for Indonesians in 2017 averaged 1.8 kilograms for beef and 7 kilograms of chicken meat. This figure is still far below the average level of world consumption which reaches 6.4 kilograms of beef and 14 kilograms of chicken meat (OECD, 2018). Meanwhile, according to the Ministry of Maritime Affairs and Fisheries in December 2019, the level of fish consumption in Indonesia is 50.49 kilograms from the target of 54 kilograms per capita in 2019.
JAPFA is also committed to providing animal protein food ingredients to support the fulfillment of nutrition and health of the Indonesian people. As an agribusiness company with international standards, JAPFA also seeks to strengthen the national food security strategy, especially during the COVID-19 pandemic.
JAPFA Director of Corporate Affairs Rachmat Indrajaya emphasized that his team fully supports the program to strengthen national food security. "Through consistent efforts to ensure the provision of quality animal protein at affordable prices to meet the nutrition of the community, especially during this pandemic," he said.
The efforts made by the company, according to Rachmat, include ensuring the safety and quality of livestock meat starting from slaughtering by applying the ASUH (Safe, Healthy, Whole, and Halal) method. As for fishery products, cultivation is carried out in a sustainable manner with high quality floating feed, also at harvest time it is transported alive before processing.
Rachmat said that his team obtained materials from guaranteed quality sources, both for fishery products, chicken and beef. "For the supply of chicken and beef, we also get it from an integrated breeder network that has become our partner in our company," said Rachmat. He added that this was to ensure fresh and quality ingredients.
In an effort to maintain the freshness of meat and fish raw materials, his team also uses cold storage technology, and applies it according to domestic and global food safety standards. This important process is carried out with discipline and strict supervision to ensure that the protein content of meat can be maintained when it reaches consumers.
The products provided range from unprocessed animal protein products to processed foods. The products produced include chicken, beef, shrimp, eel (eel) and tilapia (tilapia) fish. The processed products include chicken nuggets, sausages, pempek, and brains.