Wmu Target Absorption Of 15 Percent Of Market Share Of Animal Food Products In 5 Years

WMU Target Absorption of 15 Percent of Market Share of Animal Food Products in 5 Years

Chicken Breeder

Jakarta - PT Widodo Makmur Unggas (WMU) targets to become the largest animal-based food product provider in the next 5 years, with a market absorption of 15 percent.

President Director of PT Widodo Makmur Unggas, Ali Mas'adi said, to achieve this target, company management has an important role in driving the company's business.

"The values that are adopted are not only socialized but also felt and carried out by every individual in the company. We have five values, namely loyalty, professionalism, integrity, collaboration and synergy, ”said Ali Mas'adi in a written statement in Jakarta, Thursday (22/10/2020).

Management emphasizes that every business process must be carried out well and evaluated regularly, so that the goals of the company are always achieved.

Moreover, Ali continued, the biggest challenge in this integrated livestock business is the relationship between people which requires a good approach and is not just numbers but also values. The company ensures that every entity and individual and organization within the scope of the company has the same goals.

Supported by provision and training in managing Human Resources (HR), had an impact on improving the quality of WMU HR.

Because, in addition to having a plan for business growth, the company has a plan for the growth of each individual and team within the company. The planning includes various things to support capacity building. Meanwhile, the Company's local workforce absorption is more than 50 percent.

"We choose to create real value that is felt by all members of the organization, all individuals, all employees in the company," said Ali.

WMU is professionally managed by a management team who understands Good Corporate Governance (GCG). The Company creates standardized operations based on research and development strengths in determining the best formula and feed technology, livestock management technology, strictly applies bio-security and pays attention to animal welfare on farms.

As a chicken farming company, it has business units for breeding, hatching, broiler chicken cultivation and internal chicken slaughterhouses which are managed with Standard Operational Procedures (SOP) in accordance with modern livestock rules.

WMU is committed to providing animal food products for the entire world community by maximizing the quality of products and services that are affordable to consumers. This business model links various food productions to create a value chain, replicated across product categories in target markets, with increased protein consumption driven by population growth, economic conditions and people's preferences.

The Ministry of Agriculture (Kementan) exports 6 tons of processed chicken meat products to Japan in the Middle of the Covid-19 Pandemic. Minister of Agriculture Syahrul Yasin Limpo said the export of livestock products to Japan has proven that the quality standards of Indonesian livestock products are recognized worldwide.

"We appreciate PT Malindo Food Delight for being able to read the opportunities of the global business world, by producing products that are able to penetrate the export market," said Syahrul Yasin Limpo, quoted from a written statement, Wednesday (2/9/2020).

Syahrul Yasin Limpo invites all elements to continue to encourage the Threefold Movement of Agricultural Exports (GRATIEKS) by opening export opportunities for Indonesian breeders by continuing to consolidate all parties, both local governments, and actors engaged in the agricultural sector from upstream to downstream to unite in providing food.

"This condition must be able to spur the spirit of the nation's children to be productive and make Indonesian agricultural commodities superior in filling domestic and foreign markets," he said.

Syahrul Yasin Limpo said that the jump in exports of Indonesian livestock commodities to date has been able to penetrate international markets, such as processed chicken, Day Old Chick (DOC), Hatching Egg (HE), swallow's nest, animal feed, veterinary medicine, wagyu meat, processed milk products, live pigs, goats and sheep to dry larvae products (Black Soldier Fly).

These exports to various countries such as Japan, Myanmar, PNG, Timor-Leste, Malaysia, England, Australia, Benin, China, Hong Kong, Taiwan, Singapore, Korea, Vietnam, France, etc., totaling 97 countries in the world.

"We continue to strive to identify new destination countries or products desired by other countries and then develop them with attention to the quality and sustainability of supply," said Syahrul Yasin Limpo.

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